Privacy Policy
How we collect, use, and protect your personal data.
Last updated: June 2026
AIXO EDU (“we”, “our”, or “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website or use our services. We operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
AIXO EDU is a British digital educational resources provider. Our registered correspondence address and Data Controller contact details are available upon request. You may contact us at hello@aixoedu.com.
2. Information We Collect
We may collect and process the following categories of personal data:
- Contact information: your name and email address when you submit an enquiry, newsletter sign-up, or purchase.
- Project information: information you provide in a project brief (e.g. child's name, age range, project description). This is used solely to fulfil your order.
- Transaction data: order details, purchase history, and payment references (we do not store full card numbers; payments are processed by third-party providers).
- Technical data: IP address, browser type, device type, and pages visited (via analytics cookies if you have consented).
- Communications: records of correspondence if you contact us by email or form.
3. How We Use Your Information
We use your personal data for the following purposes:
- To fulfil and deliver your orders and custom projects
- To respond to your enquiries and provide customer support
- To send you order confirmations and delivery notifications
- To send our newsletter if you have consented
- To improve our website and services through analytics
- To comply with our legal obligations
4. Legal Basis for Processing
We process your personal data on the following lawful bases:
- Contract: processing is necessary to fulfil your order or to take steps at your request prior to entering into a contract.
- Legitimate interests: improving our services and preventing fraud.
- Consent: for marketing emails and optional analytics cookies.
- Legal obligation: where we are required to retain records for tax or regulatory purposes.
5. Children's Data
Our products are designed for children, but our website services are directed at adults (parents, educators, and organisations). We do not knowingly collect personal data directly from children under 13. When personalisation information (such as a child's name or appearance) is provided, it is provided by the responsible adult purchasing the product. This data is used solely to fulfil the order and is never shared with or sold to third parties, nor used to train AI models.
6. How We Share Your Data
We do not sell your personal data. We may share data with:
- Payment processors: to process transactions securely
- Email service providers: to send order confirmations and newsletters
- Analytics providers: where you have consented to analytics cookies
- Legal authorities: where required by law or to protect our legal rights
All third-party processors are required to handle your data in accordance with applicable data protection law.
7. Data Retention
We retain your personal data only for as long as necessary:
- Order and transaction records: 7 years (for tax and legal compliance)
- Enquiry and correspondence records: 3 years
- Newsletter subscriptions: until you unsubscribe
- Analytics data: as determined by our analytics platform settings
8. Your Rights
Under UK GDPR, you have the following rights:
- Right of access: you may request a copy of the personal data we hold about you.
- Right to rectification: you may request correction of inaccurate data.
- Right to erasure: you may request deletion of your data in certain circumstances.
- Right to restrict processing: you may ask us to limit how we use your data.
- Right to data portability: you may request your data in a machine-readable format.
- Right to object: you may object to processing based on legitimate interests.
- Right to withdraw consent: where we rely on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at hello@aixoedu.com. We will respond within one calendar month. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
9. Cookies
Our website uses cookies. For full details of the cookies we use and how to manage them, please see our Cookie Policy.
10. Security
We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include secure HTTPS connections, restricted access to personal data, and regular security reviews.
11. International Transfers
We primarily process and store data within the UK and European Economic Area. Where we engage service providers outside this area, we ensure appropriate safeguards are in place (e.g. standard contractual clauses) in accordance with UK GDPR.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised “Last updated” date. Where required by law, we will notify you directly.
13. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
AIXO EDU
Email: hello@aixoedu.com